— Three rebuild variants · Updated 7 May 2026 —

Three new directions for
The Tyre Soldier's website.

All three use the same TTS palette — black, military gold, olive, cream — drawn directly from the van wrap and soldier mascot. No colours borrowed from any other site. The variation comes through three radically different typography systems and three different layout languages: refined editorial, military / utilitarian, fashion magazine.

TTS palette · 5 swatches · van + mascot only
Variant 1 — Refined Daylight
Variant 1 · Refined daylight

Editorial classic, magazine-ready.

Cream daylight base, gold + olive accents, prominent columned-estate hero photo, generous whitespace. The brightest, most "tyre-shop-meets-glossy-magazine" treatment of the three.

HeadlinePlayfair Display 700 · italic gold accents
BodyInter 400 / 500 / 600
MoodBright · refined · daylight editorial
Open live ↗ Static file
Variant 2 — Field Manual
Variant 2 · Field manual

Tactical, utilitarian, unmistakable.

Black canvas, monumental Anton condensed display caps, mono-typewriter labels, full-bleed cinematic hero. Reads like an operations dossier — built around Matt's ex-Army identity.

HeadlineAnton Condensed (single weight, all caps)
LabelsJetBrains Mono 600 small caps
BodyGeist 400 / 500
MoodMilitary · field-ops · engineering
Open live ↗ Static file
Variant 3 — Saltire Estate
Variant 3 · Saltire estate

Newspaper masthead, fashion-magazine spread.

Parchment cream, didone Bodoni Moda display, Garamond body, italic gold accents, dropcapped founder spread, Roman-numeral sections. Premium-estate / luxury-magazine register — for the columned-house customer.

HeadlineBodoni Moda 800 · italic gold accents
BodyEB Garamond 400 / italic 500
MoodPremium · fashion-magazine · estate
Open live ↗ Static file
Earlier explorations · 2 May 2026
Earlier · 2 May 2026

A · Refined Daylight (early sketch)

Direct ancestor of Variant 1 above — the first cream + gold pass before the rebuild work landed.

Earlier · 2 May 2026

B · Cinematic Dark

Black canvas with radial-vignetted hero. Variant 2 picks up the dark mood and pushes it into a tactical / utilitarian system.

Earlier · 2 May 2026

C · Editorial Split

Magazine masthead and split hero. Variant 3 is the mature version of this direction.

Earlier · 2 May 2026

D · TS · Black Label (premium spin-off)

A second-brand sketch for marque-vehicle clients. Held back as a future sub-brand, not part of the current pick.