— Three rebuild variants · Updated 7 May 2026 —

Three new directions for
The Tyre Soldier's website.

Two directions, both built from the van's actual livery. Same TTS palette — black, military gold, olive, cream — same real soldier mascot logo, same Saltire-burst geometry pulled straight off the van wrap. The two variants split on type system and tonality only: industrial trade signage by daylight (V1), motorsport / military operations by night (V2).

TTS palette · 5 swatches · van + mascot only
Variant 1 — Refined Daylight
Variant 1 · Garage

Industrial trade signage, by daylight.

Cream daylight base. Real soldier mascot in the header, diagonal gold van-stripes flanking the hero, columned-estate photo prominent. Industrial-condensed display caps. The brightest, most "good independent garage" treatment.

HeadlineBarlow Condensed 700 — uppercase
BodyBarlow 400 / 500 / 600
MoodBright · industrial · modern garage
Variant 2 — Field Manual
Variant 2 · Field manual

Motorsport, military, after dark.

Black canvas, real soldier mascot in the header, full-bleed cinematic hero with bold gold Saltire-burst rays + diagonal van stripes pulled straight off the wrap. Bebas Neue monumental display caps and IBM Plex engineering text. Built around Matt's ex-Army identity.

HeadlineBebas Neue — display caps
LabelsIBM Plex Mono 500 / 600
BodyIBM Plex Sans 400 / 500
MoodMotorsport · military · engineering

Earlier explorations · 2 May 2026
V3 — Workshop / heritage slab
Earlier · 7 May · Set aside

V3 · Workshop (heritage slab)

Heavy slab serif heritage variant. Set aside in favour of V1 + V2 above. Live at tts3.zyne.uk.

Earlier · 2 May 2026

A · Refined Daylight (early sketch)

Direct ancestor of Variant 1 above — the first cream + gold pass before the rebuild work landed.

Earlier · 2 May 2026

B · Cinematic Dark

Black canvas with radial-vignetted hero. Variant 2 picks up the dark mood and pushes it into a tactical / utilitarian system.

Earlier · 2 May 2026

C · Editorial Split

Magazine masthead and split hero. Variant 3 is the mature version of this direction.

Earlier · 2 May 2026

D · TS · Black Label (premium spin-off)

A second-brand sketch for marque-vehicle clients. Held back as a future sub-brand, not part of the current pick.